The telecommunications giant engages customers with interactive experiences at the marathon event
Category: Arts & Culture
KT Corporation participated as the main sponsor of the 2026 나는 솔로런 marathon event held on May 9 at Yeouido Park in Seoul. The company showcased its interactive booth titled ‘KT와, 더 가벼워 GYM’, where participants could experience various services offered by KT.
The 2026 나는 솔로런 is a running event co-hosted by ENA, SBS Plus, and Chonjang Entertainment, featuring a 10-kilometer course around Yeouido Park. Approximately 5,000 people participated in this year’s event, which combined fitness with entertainment, leveraging the popularity of the ENA-produced show ‘나는 솔로’ (I Am Solo).
At the event, KT provided an array of interactive experiences for marathon participants and the general public. The booth featured demonstrations of KT's key wireless and wired services, including YouTube Premium Lite, Yogo Internet, and Genie TV All-G. Attendees could engage with these services through various fun activities.
One highlight was the YouTube Premium Lite booth, which hosted a long jump event under the slogan, "Only at KT! Light and easy without extra fees." This engaging activity aimed to attract attention and encourage participation. Similarly, the Yogo Internet booth allowed visitors to experience fast internet speeds through a speed game, promoting the concept of maintaining quality at lower costs.
The Genie TV All-G booth offered a unique photo experience where artificial intelligence analyzed participants' faces and matched them with characters from the ‘나는 솔로’ series. This innovative feature drew considerable interest from attendees, providing a memorable and personalized touch to the event.
KT also created a festive atmosphere by distributing sports wristbands and towels to early visitors. Participants who completed the marathon could join a medal matching event to receive coffee exchange vouchers, adding an incentive for runners to engage with KT’s offerings.
Kim Young-gul (김영걸), Senior Vice President of KT’s Customer Business Division, expressed the company’s commitment to blending entertainment with customer engagement. He stated, "KT combined the running trend with our flagship entertainment content, ‘나는 솔로’, to enable customers to easily and enjoyably experience our services. We plan to continue enhancing customer participation in our marketing efforts moving forward."
In addition to these activities, KT offered a lottery for customers who completed product consultations at the event, where prizes included running belts, vests, and Apple wireless earbuds. This strategy promoted KT’s services and encouraged community interaction and engagement.
The event exemplified KT's innovative approach to marketing, emphasizing customer experience and participation. By integrating their services into an enjoyable event format, KT aims to strengthen its brand presence and connect with consumers in a more meaningful way.
As the telecommunications industry continues to evolve, KT's focus on interactive and experiential marketing could set a new standard for how companies engage with their customers. The success of this event may lead to similar initiatives in the future, as KT seeks to expand its outreach and influence in the competitive market.
Looking ahead, KT plans to maintain its momentum in customer engagement strategies and may announce more interactive events throughout the year, aligning with trends in both technology and entertainment.